The modernistic,functionalistic ideology that formed the swedish design discourse during the 20th century was characterized by an largely problematic intention to "teach" the working class what was good taste and what would give them a happier life.This approach to power and inorant relation to other social classes was of course in many ways contradiction to the movement of democracy, which we in Sweden at least wich ro be associated with. During this period the silversmiths had an important role in the development of the development of the  Industrial Design movement. Apart from silver, another material of importance for the Scandinavian modernistic identity was birch wood.


In the object "Håll Sverige rent" (Keep Sweden clean) I have used unrefined birch wood, as an association  to firewood.

The very  containerin this piece is just a plastic bag, of no value, while the silver construction around it elevates the object to a higher level on our material valuation scale .This piece relates to a discussion about values and changing of value systems over time (also changing meanings in language) From this point of view, the practical function: a container for food remains emerged, and formed  the title. The title and the logotype I have borrowed from the Swedish campaign "Håll Sverige rent" (Keep Sweden clean) which since the 1970s aimed at stopping us from throwing garbage away in nature. However this motto "Keep Sweden clean" no longer sounds the same to us as it did during the 70s, since, in the 80s and 90s, racist movements used the slogan "Keep Sweden Swedish" in an the agression towards migration in Sweden. These movements sometimes related to similar values in Swedish nature (as something natural) as some modernists did before them. This linguistic change has developed in parallel with the changed attitude to the good will which characterized theese "experts" of taste who tried to give the working class a better life, by means of "good taste"